The idea, according to Amazon, is to help guide you to deliver better tones of voice and speaking styles, like a vocal form of good posture. The FTC alert came on the heels of news that a non-password-protected database exposed more than 61 million records that included information from fitness trackers and wearables.The voice scanning pulls out the wearer's specific voice in conversations and delivers analysis with related emotional-tone words (like "happy," or "concerned" in the Halo app). This month, the FTC warned that all health apps that capture sensitive data could face fines if they don’t alert users, the commission and in some cases the media in the event of a data breach. Wearables are a big business. A report by the Consumer Technology Association predicts the market for wearables will generate a record-breaking $487 billion in revenue this year.Īmazon is competing with other tech giants like Google, with its acquisition of Fitbit, Apple and Samsung in the wearable and fitness-tracking space.Įarlier this month, Apple announced it was expanding its fitness and Watch offerings, allowing cyclists to track their workouts and detect biking-related falls on the Watch, as well as adding more fitness classes.Īmazon also highlighted Halo’s privacy features, noting users can download and delete health data at any time.ĭata security and privacy are hot topics for wearables and digital health companies. adults said they regularly wear a smartwatch or wearable. According to a Pew Research Center survey conducted in 2019, around one in five U.S. Wearables and other fitness tracking devices have gone mainstream. These new additions are a significant step forward in our mission to offer a great value service that’s always getting better, and enable customers to better understand their health.” “We’re excited to add even more to Halo, with new experiences to help members work out and nourish their bodies, plus Halo View – a new fitness tracker that adds a display, lowers the price, and comes bundled with a full year of Halo membership included for just $79.99. “Customers tell us Halo is having a meaningful impact on their lives, offering important insights and tools they need to meet their health goals,” Melissa Cha, vice president, Amazon Halo, said in a statement. They can personalize their weekly menus to account for allergies or personal preferences.Īmazon said the Halo View will ship in time for the holidays this year, Halo Fitness content will begin rolling out to members within the Halo app later this year, and Halo Nutrition will be available in January. Halo Nutrition helps users discover recipes, put together a weekly meal plan or pick a pre-built plan. Halo Fitness offers a variety of workout classes, including strength training, yoga, outdoor workouts and mobility classes, which can be tracked with the Halo View or through the original Halo Band. Unlike its original Halo wearable launched last year, the device includes an AMOLED screen.Īmazon said that the Halo View is swim-proof with up to seven days of battery life, and that the device can charge in under 90 minutes. It provides live workout tracking as well as movement reminders and text messages. The Halo View allows wearers to track health metrics like activity, sleep quality and blood oxygen levels. Amazon is adding to its Halo fitness-tracking line with a new wearable, the Halo View, plus workout classes to rival Apple Fitness+ and meal planning.
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